Harding Scott partnered with a popular lifestyle influencer, Matthew McNabb, who boasts a massive following across various social media platforms. With a substantial audience interested in Matthews’s daily meditations, workout regimes, lifestyle tips and wellbeing, he sought a tailored solution to engage his followers on a deeper level by helping them to improve their daily lives and monetize his digital presence along with grow his business into the B2B sector.

Deepened User Connection: Develop an app that fosters a stronger connection between Matthew and his followers, offering a more intimate and personalized interaction experience.

Diversified Monetization Avenues: Implement features that enable revenue generation via subscription models, for both businesses and individuals, providing Matthew with diverse monetization opportunities.

Community Building: Facilitate the creation of a vibrant and supportive community within the app by incorporating features and strategies that foster a sense of belonging among Matthew’s followers.

Easy User Experience: Create an intuitive and visually appealing interface that enhances overall user experience, making the app an enjoyable and accessible platform for Matthew’s audience.

Data-Driven Insights: Implement analytics tools to provide Matthew valuable insights into user behavior, preferences, and engagement patterns, enabling data-driven decision-making to further optimize content strategy and app features.

The process

The process for the LifeSet app involved a meticulous and strategic approach, emphasizing collaboration, innovation, and user-centricity.

The journey commenced with a comprehensive analysis of Matthew’s unique requirements and her audience's expectations. This initial phase laid the foundation for a customized design, ensuring that the app not only reflected Matthew’s brand but also delivered a seamless and engaging user experience.

The design phase focused on creating an intuitive interface, incorporating interactive features, and optimizing for cross-platform functionality. User feedback played a pivotal role, with iterative design cycles refining the app's aesthetics and usability.

Development involved the implementation of robust back-end systems to support features like habit tracking, subscription models, journaling, meditation practices and workout recommendations, planning, and tracking

Quality assurance and testing were integral components, guaranteeing a bug-free and secure application.

The Outcome

The LifeSet platform was successfully launched and is now being used by a growing user base. The platform aims to exceeded its goals not only by removing previously fragmented processes into a single unified platform, but also by re-gaining significant time for management and increasing the organizational efficiency.

We look forward to continuing to work with and supporting LifeSet helping them to design and build additional features along with maintaining the platform.