How to Start & Grow Your SaaS Startup in 2022

Software as a Service (SaaS) has seen tremendous growth, with real demand for software based services. And this projected growth in demand, also means an increase in competition. 

So, if thinking of starting your own SaaS or trying to grow your startup in 2022? We'll give you the best tips to succeed and how to hit the ground running with digital product development advice and we’ll help you seek like-minded partnerships with organisations or people to get you where you and your company need to be. 

Have A Lean Planning Process

When starting any business, people like to spend vast amounts of time on a business plan or a contingency plan if things don't happen to go their way. We know that the future is unpredictable and things will always change, so although it is good to have a thorough plan, it's not a great idea to spend too much time on it when you can be using that time elsewhere.  

A lean process plan covers four essential areas; strategy, tactics, schedule and revenue generation. In a few pages, you can cover the things you will try to achieve and what exactly your Saas product can do, as well as the how and when you plan to achieve these goals. 

Tackle competition and standout from the crowd

As previously mentioned, there is a lot of competition because demand for Saas products is increasingly rising. Make sure you counter this by having a unique product with a USP that adds value to potential partners. 

It is always a good idea to learn as much as you can from your competitors. What do they do well? What could they improve on? 

Knowing the ins and outs of who you compete with will give you an edge to better position yourself within the market and allow your business to offer more value.  

Consider Your Revenue Generation

All businesses need a steady stream of revenue to keep operations running and keep their businesses afloat. 

However, being a small startup, this can be difficult because although you might have a good product, no one might have heard of your services or business. So what are your options if this is the case?  

One option is using a product development team to get ahead of the curve. Why do everything yourself when you can outsource a reliable team to help get you on track for higher projected revenue right from the get-go?

Harding Scott has years of experience to allow a truly personal experience, taking your ideas and working hard to make them a reality. As well as iron out any specific issues or concepts into particular solutions.

Whether Web, iOS, or Android, our team of software application designers, developers and architects work hard to ensure a seamless and custom user experience to perfectly match your user and business needs at every stage of development, from emerging startups to established enterprises alike.

Conclusion

In summary, there is always a way to separate your business apart from the competition if you follow the proper steps. Avoid spending too much time figuring things out and just start, be mindful of your competition and how you can learn from them. 

For accurate insights and a comprehensive strategy, it might be worth outsourcing a digital product development company like ours, to get your business the platform and revenue it needs to take the next steps. 

Looking for help building your new software or app? Get in touch using the form below or ping us a note at contact@harding-scott.co.uk